Where Beer is Born
Tono has been Japan’s leading hop
producing region for generations.
Tucked away deep in the heartland of
northeastern Japan, its
community-driven beer culture and
unique history make it a destination for
beer-lovers and curious travelers alike.
Tono beer tours offer personal experiences incorporating the region’s unique landscape, culture, people, and of course, great beers.
Local beer guides introduce Tono’s finest craft microbreweries. Enjoy lunch at a beautiful hop farm and pair your favorite local beers with fresh seasonal harvests.
Cycle across the countryside and take in Tono’s submile village scenery. The gorgeous 360-degree mountain view is accompanied by a relaxing and friendly lunch at a private farmhouse restaurant.
Contact us below for information about tours, programs, media inquiries, or to simply learn more about getting involved in Japan’s hop country. We look forward to hearing from you.