Tono Japan Hop Country | An unforgettable beer experience in the Japanese countryside

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WHY TONO

Where Beer is Born

Tono has been Japan’s leading hop
producing region for generations.
Tucked away deep in the heartland of
northeastern Japan, its
community-driven beer culture and
unique history make it a destination for
beer-lovers and curious travelers alike.

TOURS

Tono beer tours offer personal experiences incorporating the region’s unique landscape, culture, people, and of course, great beers.

BEER

Local beer guides introduce Tono’s finest craft microbreweries. Enjoy lunch at a beautiful hop farm and pair your favorite local beers with fresh seasonal harvests.

BIKE

Cycle across the countryside and take in Tono’s submile village scenery. The gorgeous 360-degree mountain view is accompanied by a relaxing and friendly lunch at a private farmhouse restaurant.

TRADITION

Long before hops came on the scene, Tono has been known for its prolific contribution to Japan’s celebrated stories and legends. Explore the artifacts of its unique history on an electric mountain bike journey.

Dining

While great beer is a given, Tono offers a variety of dining options from small izakayas to scenic barbecue spots.

Sights

Beyond hops, Tono offers a fascinating glimpse into a world steeped in tradition and curious folklore.

TONO IS HERE!

Tono is known for hops and local beers, but the entire Iwate Prefecture is home to many fantastic craft breweries. Be sure to hunt down more great Iwate beer during your visit.

FIND BREWERIES

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CONTACT

Contact us below for information about tours, programs, media inquiries, or to simply learn more about getting involved in Japan’s hop country. We look forward to hearing from you.

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